A friend of mine sent me the link to this article about publishers redesigning the covers of classics in the hope that they'd appeal more to teenage readers. One such redesign involved a "Twilight-esque" cover for Wuthering Heights and a blurb that said "Bella and Edward's favorite book!" Many classics have also be redesigned with watercolor covers.
I just finished Pride and Prejudice on my e-reader and I'm intending to buy a print version. When I do, I want it look classic. I want Elizabeth to be wearing something that the actual Elizabeth Bennet would wear. Not something more modern that someone decided to use in the hope of attracting younger readers. I don't want it to look like a Twilight companion novel.
The Twilight version of Wuthering Heights actually runs the risk of turning away readers who aren't fans of Twilight. If I hadn't read half of WH in high school and I saw that cover in a bookstore, I would walk the other way. Whereas if there was a more traditional cover, I might be encouraged to pick it up. Fans of Twilight who are interested in Bella's fascination with the book are going to pick it up whether it bears a resemblance to the series or not.
Teenagers are going to pick up the modernized classics thinking that the style will be the same as the modern YA that they're used to and then be turned off when they realize that they're nothing alike. Even the summaries of many of the classics are being modernized to draw in a younger audience.
Thoughts? Is the redesigning of covers necessary? Would you be/have been more likely to read a classic with a redesigned cover than with a more traditional-looking one?